MedCoach Global

Healthcare implementation requires structure, not slogans.

MedCoach GmbH is an Austria-based healthcare implementation and quality partner. MedCoach Global is the international-facing brand for projects across Europe, MENA, and Africa.

Company profile

Founded in 2007 in Vienna, MedCoach works globally at the intersection of medicine, process design, training, and project management.

MedCoach GmbH is an international consulting, training, and project-management company with a medical focus, specialising in process optimisation for medical treatment in pre-clinical and clinical settings as well as large hospital projects.

Together with long-standing cooperation partners and experts, MedCoach combines medical knowledge, professional process competence, international consulting experience, and management discipline to improve medical performance and implementation quality.

Company facts

  • Founded in 2007
  • Vienna-based GmbH
  • Commercial Register: FN 292767s
  • Global project orientation
  • Healthcare consulting, training & project management

Senior leadership for implementation, governance, and international growth.

MedCoach combines executive programme leadership, medical governance, and market-development capability to support complex healthcare projects from readiness to implementation.

Chief Executive Officer

DI Christian Schreiber

Founder and CEO of MedCoach GmbH. A graduate industrial engineer from TU Vienna with experience at Accenture and international companies including Siemens and Porsche. He led the training department of Volkswagen in Austria before founding MedCoach in 2007.

For around two decades he has been active in Austrian emergency medical and rescue services — from rescue paramedic and certified instructor to incident leader and organizational rescue-service leadership. Since 2011 he has led the emergency physician and rescue service of Johanniter in Vienna.

  • Company strategy and executive leadership
  • Healthcare project governance and operational planning
  • Pre-clinical and clinical process optimisation
Chief Medical Officer

Dr. Micheal Hüpfl

Provides clinical leadership for MedCoach programmes, ensuring that readiness assessments, care pathways, quality systems, and implementation plans are medically grounded and aligned with patient safety, clinical governance, and measurable outcomes.

  • Clinical governance and medical quality
  • Care pathway design and expert coordination
  • Patient safety, standards, and audit logic
Business Development Director

Mr. Ahmed Eldharrat

Leads business development, partner engagement, and international opportunity development. Responsible for identifying priority markets, building local relationships, coordinating client communication, and developing project pipelines across target regions.

  • Business development and market expansion
  • Local partner and stakeholder relationships
  • Project origination and client coordination

Readiness before investment. Pathways before equipment.
Data before expansion. Transfer before dependency.

Readiness before investmentValidate clinical, operational, workforce, technical, and governance readiness before major capital is deployed.
Pathways before equipmentProcurement should follow the patient pathway, not replace it.
Data before expansionPhase 2 investment should be based on measured Phase 1 performance.
Transfer before dependencyInternational expertise should create local capability, not permanent external dependence.